Richard Branson gives up Red Meat

First Bill Clinton & Al Gore, now Richard Branson has also removed Beef from his diet. This simple dietary change significantly improves health and reduces adverse environmental impacts.

Here’s what he had to say:

“For the last few months, I have given up what was previously one of my favourite foods: beef. Eating less red meat can be healthier, better for the environment and – surprisingly to me – really easy to do so.

Meat consumption today contributes to global warming and environmental degradation. It’s estimated that 14.5% of global man-made greenhouse gas emissions come from livestock – which is more than the contribution from all forms of transport. Beef production makes up 41% of those emissions.
Last year, Brazil reported a 28% increase in Amazonian deforestation – 80% of deforested land in Brazil is then used for cattle farming. This results in a huge loss of biodiversity. Modern beef farming is also a huge drain on water resources. A 2010 study calculated that it takes 1799 gallons of water to make just 1lb of beef.

But it is possible to change. Reducing meat consumption is a growing trend, driven by health and environmental considerations. A switch to a ‘healthy diet’ as recommended by Harvard Medical School – which still includes eating meat, fish and eggs – would reduce GHG emissions from food production by 36%. The Norwegian military announced it is switching to a one-day-a-week vegetarian diet in a move to combat global warming, while even in the US consumption of red-meat is falling."

Click on the link to view the full article and find out why Richard Branson is leaving Beef off his plate.
Why I’ve given up eating beef, to boost my health & the environment. Would you do the same?

Some content Borrowed from Richard Branson’s Blog at

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